Assertion (A): The measurement of variables, both social and psychological, in media research, is a tough proposition. Reason
Tag: Media Research
The probability of rejecting the null hypothesis when it is true, is
The probability of rejecting the null hypothesis when it is true, is called (A) co-variation (B) assumption (C)
Test to find the significance mean difference among four variables
The test normally used to find out the significance of mean difference among four independent variables is (A)
The constant comparative analysis is involved in approach.
The constant comparative analysis is involved in approach. (A) the agenda – setting (B) personal effects (C) positivist
In media research, conclusions from induction are
In media research, conclusions from induction are (A) illogical (B) tentative (C) eternal (D) non-operative Correct Ans: (B)
Identify a major element of research design from the following:
Identify a major element of research design from the following: (A) history (B) instrumentation (C) manipulation (D) maturity
The originator of limited effects theory of mass media is
The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C)
The audience’s evaluation of alternative creative strategies is
The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience test (C) Option
