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media relations

Grapevine communication is part of

Leave a Comment / July 2016 (II), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Grapevine communication is part of (A) advertising (B) communication ethics (C) religious communication (D) public relations Correct Ans: (D) Explanation:Public relations experts recognize grapevine communication as an informal yet powerful communication channel, and they actively use it in public relations strategies. This form of communication spreads information through unofficial means—such as rumors, casual conversations, or […]

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The main objective of Public Relations is to

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

The main objective of Public Relations is to (A) Increase the sale of manufactured goods (B) Enhance the image of organisation in public domain (C) Make internal politics public (D) Keep the channels of grapevine open Correct Ans: (B) Explanation: The main objective of Public Relations (PR) is to enhance the image of the organization

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Corporate public relations deals with

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Corporate public relations deals with (A) The whole organisation (B) Goods and services (C) Profits and payments (D) Publicity and propaganda Correct Ans: (A) Explanation: Corporate public relations (CPR) manages communication for the entire organization rather than focusing on just products, profits, or publicity. It ensures that all departments align with the company’s vision, mission,

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Challenges in the Growth of Public Relations in India

Leave a Comment / June 2010 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Assertion (A): The profession of Public Relations in India has not made much head-way despite best efforts by a good number of dedicated professionals.    Reason (R): Lack of industrial and corporate interest in media relations is mainly responsible for the dismal situation.   (A) Both (A) and (R) are true.   (B) Both (A) and (R) are

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PR-mix is a blend of 

Leave a Comment / June 2010 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

PR-mix is a blend of  (A) population mix  (B) promotion mix  (C) propaganda mix  (D) external media mix Correct Ans: (B) Explanation: PR-Mix refers to a blend of promotional strategies used in public relations to effectively communicate with target audiences. It integrates various tools like media relations, events, sponsorships, and digital marketing to shape public

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