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media outlets

The wire-based international news agencies were the first:

Leave a Comment / Dec 2008 (II), MCQ (Question-Answer), News Agency, UGC-NET (Paper II) /

 The wire-based international news agencies were the first significant form of:  (A) Continental media (B) Regional media (C) Global media (D) Sub-regional media Correct Ans: (C) Explanation: Wire-based international news agencies were the pioneers of global media, revolutionizing the way news spread across the world. Before their emergence, news was confined to local and national […]

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In mass media space selling means:  

Leave a Comment / Advertising and Marketing Communication, Dec 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

In mass media space selling means:   (A) Allocation of space to different departments of the media organisation in its office  (B) Buying and selling space for the building of a media organisation  (C) Selling time units for radio and TV and print space in print media  (D) Marketing parking lots for satellites in the space

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A rate which does not offer discount for advertisers is known as: 

Leave a Comment / Advertising and Marketing Communication, June 2005 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

A rate which does not offer discount for advertisers is known as:  (A) Hard rate (B) Unsubsidised rate (C) Market rate (D) Flat rate Correct Ans: (D) Explanation: – Advertisers refer to a rate that does not offer any discounts as the Flat Rate. This rate represents a fixed price that advertisers must pay for

A rate which does not offer discount for advertisers is known as:  Read More »

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