A rate which does not offer discount for advertisers is known as: (A) Hard rate (B) Unsubsidised rate (C) Market rate (D) Flat rate Correct Ans: (D) Explanation: - Advertisers refer to a rate that does not offer any discounts as the Flat Rate. This rate represents a fixed price that advertisers must pay for placing their advertisements, regardless of the quantity or frequency of ads. Media outlets use flat rates to maintain a consistent pricing structure without allowing negotiations or discounts.