media monopoly

Cross-Media Ownership and Its Global Reflection

Assertion (A): Cross-media ownership in India is a reflection of global trend in the media industry. Reason (R): The Indian government is unable to withstand the pressure from multinational companies to legislate against media monopoly. Codes:  (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the […]

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Global electronic media are collectively described as:ย 

Global electronic media are collectively described as:  (A) mediascape        (B) media monopoly (C) media culture (D) media iceberg Correct Ans: (A) Explanation:Scholars describe global electronic media collectively as mediascape. Arjun Appadurai introduced this term in his framework for understanding global cultural flows. He used it to explain how electronic media shape perceptions and influence

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