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media influence

Pavlov and Skinner popularised the stream of

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Pavlov and Skinner popularised the stream of(A) Behavioural research(B) Diagnostic research(C) Clinical research(D) Analytical research  Correct Ans: (A) Explanation: Pavlov and Skinner played a pivotal role in shaping behavioural research. They focused on how observable behaviors could be measured, predicted, and modified. Importantly, both scholars believed that human and animal actions were not just random […]

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Two-step flow of communication argues that

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Two-step flow of communication argues that(A) People are not isolates(B) People live without communication(C) People-mass media nexus(D) People are not the subjects in communication Correct Ans: (A) Explanation: The two-step flow of communication theory, introduced by Paul Lazarsfeld and Elihu Katz, highlights a very important aspect of how people process media messages. According to this

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The concept of stereotypes was advocated in mass media by

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

 The concept of stereotypes was advocated in mass media by(A) Michael Foucolt(B) Walter Lippman(C) William Raymonds(D) Robert Herman Correct Ans: (B) Explanation: Walter Lippmann introduced the concept of stereotypes in the mass media field. In his book Public Opinion (1922), he explained how people form perceptions based not on direct experience but on simplified mental

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Level C problem in Shannon and Weaver model deals with

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Level C problem in Shannon and Weaver model deals with(A) Source(B) Message(C) Channel(D) Receiver Correct Ans: (A) Explanation: The Shannon and Weaver model divides communication problems into three levels. Each level addresses different aspects of the communication process. Level C problems focus on the source’s ability to influence the receiver. This stage examines whether the

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In mass communication, messages are

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

In mass communication, messages are(A) Permanent(B) Personal(C) Interchangeable(D) Fleeting Correct Ans: (D) Explanation: Messages in mass communication are fleeting because they do not remain in circulation for long. Unlike personal messages, which individuals can revisit, mass communication primarily delivers content to large audiences in real-time. Consequently, information often disappears quickly as newer messages take over.

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Rhetoric’ as the basis of better communication was emphasised by

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Rhetoric’ as the basis of better communication was emphasised by(A) Berlo(B) Wilbur Schramm(C) Newcomb(D) Aristotle Correct Ans: (D) Explanation: Aristotle strongly emphasized rhetoric as the foundation of effective communication. He defined rhetoric as the art of persuasion, which enables speakers to influence their audience by using structured arguments, emotional appeal, and credibility. His ideas significantly

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For Roland Barthes, myth is a system of

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

For Roland Barthes, myth is a system of(A) Contrasts(B) Morality(C) Precepts(D) Communication Correct Ans: (D) Explanation: Roland Barthes viewed myth as a system of communication rather than just a collection of traditional stories. He argued that myths are socially constructed narratives that shape how people interpret the world. Through media, advertising, and cultural symbols, myths

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Key Media Concepts and Their Descriptions

Leave a Comment / June 2014 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Match List – I and List – II:  List I (Concept) List II (Description) (a) Alternative Media  1. Measuring media use (b) Media aesthetics  2. Non mainstream media (c) Media Consumption  3. Design and analysis of visual and audiovisual materials (d) Media Literacy  4. Competence in using media devices Codes: (a) (b) (c) (d) (A)

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