Assertion (A): Media language generates and constitutes the social world. Reason (R): Because it is not merely a channel of information, but also an integral part of our experiences. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is […]
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Contestation over symbols, language and representation in media is known as: (A) media activism (B) mediascape (C) media pedagogy (D) media construction Correct Ans: (A) Explanation:Media activism directly challenges how media construct and communicate social realities. Activists contest symbols, language, and representation to expose and dismantle dominant narratives. They aim to shift how people perceive
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Assertion (A): Mass media are powerful political instruments in a popular democracy. Reason (R): Because they can always be effectively used to manipulate people’s opinions and behaviours. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but
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The Elaboration Likelihood Model (ELM) examines: (A) the ways in which people are persuaded (B) the ways in which people are provoked (C) the ways in which people are motivated (D) the ways in which people are misguided Correct Ans: (A) Explanation:The Elaboration Likelihood Model (ELM) explains how people respond to persuasive messages. Richard Petty
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Herbert Schiller described the information received by the poor as Correct Ans: (D) Explanation:Herbert Schiller, a sharp critic of media power structures, argued that the content delivered to economically disadvantaged groups lacked real value. He coined the term “information garbage” to describe how low-income communities were fed content that was either irrelevant, misleading, or purely
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Public Opinion means………….. Correct Ans: (A) Explanation:The correct answer is the viewpoint shared by the general population. It represents the collective thinking or attitude of individuals within a society regarding current events, leadership, cultural issues, and more. This shared mindset is not created overnight—it evolves over time, influenced by experiences, conversations, education, and media exposure.
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The book, ‘Men, Media and Messages’ was written by Correct Ans: (A) Explanation:The book ‘Men, Media and Messages’ was written by Wilbur Schramm, a foundational figure in the field of mass communication. Known for his groundbreaking work, Schramm helped shape media studies into a formal academic discipline. At the heart of this book is the
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Assertion (A): Throughout the world, the governments are withdrawing from their social responsibilities and the business sector is stepping into the space created as a result of Government withdrawals. Reason (R): The general public is not reacting to the situation as the media is supporting such a move. Correct Ans: (A) Explanation: Governments across the
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