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media influence

Grapevine communication is part of

Leave a Comment / July 2016 (II), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Grapevine communication is part of (A) advertising (B) communication ethics (C) religious communication (D) public relations Correct Ans: (D) Explanation:Public relations experts recognize grapevine communication as an informal yet powerful communication channel, and they actively use it in public relations strategies. This form of communication spreads information through unofficial means—such as rumors, casual conversations, or […]

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Propaganda is used in international communication to manipulate  

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

 The technique of propaganda is used in international communication to manipulate   (A) Lifestyles (B) Pricing (C) Trade flow (D) Cognitions Correct Ans: (D) Explanation:Propaganda in international communication primarily targets the cognition of audiences. It aims to shape how people think, perceive, and interpret global events or ideologies. Governments, organizations, and other actors use persuasive messaging

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Louis Wirth and Talcott Parsons see mass communication as tool

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

Louis Wirth and Talcott Parsons see mass communication as a tool of (A) economic control (B) social control (C) intellectual control (D) political control Correct Ans: (B) social control, mass communication, Louis Wirth, Talcott Parsons, sociology, media theory, media influence, communication studies, functionalism, media and society

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pleasure results from particular relationship between meanings and

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

 In communication, pleasure results from a particular relationship between meanings and _______. (A) contentions (B) power (C) manipulation (D) isolation Correct Ans: (B) Explanation:In communication, pleasure often emerges from how audiences interpret meanings in relation to power structures. Meaning is not produced in a vacuum. Instead, it interacts with power—social, cultural, political, or economic—to shape

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Impact of Electronic Media on Traditional Folk Forms

Leave a Comment / Dec 2015 (III), Mass Media, UGC-NET (Paper III) /

Assertion (A): Electronic media have sidelined the traditional folk media and there is a fear of their disappearance from  Reason (R): The visual element of electronic media has its ‘opium effect’ on the masses and it is but natural that traditional folk media will become a thing of the past. (A) Both (A) and (R)

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Harold Innis published the work

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) /

Harold Innis published the work (A) Mass Communication Theory (B) Introduction to Mass Media (C) Power Elite (D) The Bias of Communication Correct Ans: (D) Explanation: Harold Innis, a foundational thinker in media theory, published The Bias of Communication in 1951. This work stands out as a major contribution to mass communication studies, especially in

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Diffusion of Innovation Theory recognises non-adopters of innovations

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The Diffusion of Innovation Theory recognises non-adopters of innovations as (A) majority (B) minority (C) late adopters (D) laggards Correct Ans: (D) Explanation: The Diffusion of Innovation Theory, developed by Everett Rogers, explains how new ideas and technologies spread through society over time. It divides adopters into five categories: innovators, early adopters, early majority, late

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