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In the mass manipulative model, the audience is considered as

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Theories and Models, UGC-NET (Paper III) /

In the mass manipulative model, the audience is considered as (A) passive (B) Active (C) Aligned (D) Critical  Correct Ans: (A) Explanation: The mass manipulative model of media suggests that audiences remain passive, absorbing messages without questioning or critically analyzing them. This model aligns with early media theories, such as the Hypodermic Needle Theory, which […]

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Specimens of advertisements are kept in

Leave a Comment / Advertising and Marketing Communication, June 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Specimens of advertisements are kept in (A) The log book (B) The sample book (C) The copy book (D) The guard book Correct Ans: (D) Explanation: A guard book is a collection of advertisement specimens used for reference, analysis, and record-keeping. Advertising agencies, media houses, and businesses use it to store past advertisements systematically. This

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Does Global Recession Drive Paid News in Indian Media?

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Media Law & Ethics, UGC-NET (Paper II) /

Assertion (A): In times of global recession, paid news is a supplementary source of revenue for media houses ย  Reason (R): Media houses in India have been experiencing increased production cost and staff wages in the last few years. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R)

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