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media effects

The term ‘audiences’ recognizes ___ of media consumers.

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

The term ‘audiences’ recognizes __________ of media consumers. (A) the homogeneity (B) the heterogeneity (C) the passiveness (D) the resistance Correct Ans: (B) Explanation:The term ‘audiences’ in media studies does not assume a single, uniform group. Instead, it recognizes the diversity or heterogeneity among media consumers. This concept became especially significant as scholars moved away […]

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Mechanical reproduction in communication leads to

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) /

Mechanical reproduction in communication leads to (A) denotation (B) connotation (C) notation (D) selection Correct Ans: (A) Explanation: Mechanical reproduction—like printing, broadcasting, or mass duplication of images—strips a message of its unique context, focusing it on its literal or denotative meaning. Denotation refers to the direct, explicit meaning of a word, image, or message, without

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When us believe that others are affected by media than ourselves

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

When most of us believe that other people are much more likely to be affected by media than ourselves, it is called (A) First person effect (B) Second person effect (C) Third person effect (D) Impersonal effect Correct Ans: (C) Explanation: The third person effect refers to a psychological bias where individuals believe media messages

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The Subtle Power of Agenda-Setting in Television

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Read the following passage and answer questions  The argument that news and other genres such as documentaries and current affairs straightforwardly transmit an obviously biased view of the world has been rejected in most quarters of media studies Nevertheless, while majority acknowledge that television has no overt, direct and unambiguous effects, research has focused on

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Timeline of Key Mass Communication Theories

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Write the correct sequence of the following theories:  (A) Diffusion of Innovation, uses and gratification, agenda – setting, cultivation (B) Agenda – setting, cultivation, diffusion of Innovation, uses and gratification (C) Cultivation, diffusion of innovation, uses and gratification, agenda – setting (D) Uses and gratification, cultivation, agenda – setting, diffusion of Innovation Correct Ans: (A)

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The first research effort on war propaganda was conducted by

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

The first research effort on war propaganda was conducted by (A) Daniel Lerner (B) Elihu Katz (C) Carl Hovland (D) Walter Lippmann Correct Ans: (C) Explanation: The first research effort on war propaganda was conducted by Carl Hovland (Option C). Hovland, a prominent psychologist, is best known for his pioneering studies on the impact of

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The originator of limited effects theory of mass media is

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s

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Interpretation of information consistent with person’s opinion is:

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The interpretation of information in a way that is consistent with the person’s existing opinion is described as:  (A) selective exposure (B) selective matching (C) selective sampling (D) selective distortion Correct Ans: (D) Explanation:Selective distortion refers to the psychological tendency of individuals to interpret information in a way that aligns with their pre-existing opinions, attitudes,

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