• +918298628674
  • support@jmcstudyhub.com
  • Contact on Sat & Sun only
Google-play Youtube Facebook Linkedin X-twitter Instagram
UGC-NET Course

media effects

Interpretation of information consistent with person’s opinion is:

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The interpretation of information in a way that is consistent with the person’s existing opinion is described as:  (A) selective exposure (B) selective matching (C) selective sampling (D) selective distortion Correct Ans: (D) Explanation:Selective distortion refers to the psychological tendency of individuals to interpret information in a way that aligns with their pre-existing opinions, attitudes, […]

Interpretation of information consistent with person’s opinion is: Read More »

One of the important components of selectivity theories is

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

One of the important components of selectivity theories is(A) Culture(B) Violence(C) Source(D) Feedback Correct Ans: (A) Explanation: Selectivity theories focus on how people actively engage with media. They do not passively absorb content. Instead, they choose and interpret messages based on personal preferences and experiences. Culture plays a crucial role in this process. People from

One of the important components of selectivity theories is Read More »

Matching Mass Communication Models with Theorists

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match List – I with List – II: List I- (Model) List II- (Theorist) (a) Model of Mass Communication process 1. Comstock (b) Cognitive Dissonance Theory 2. Ball-Rokeach & Defleur (c) Dependency Model of Mass Communication 3. Festinger (d) Psychological model of television effect 4. Maletzke Codes: (a) (b) (c) (d) (A) 2 3 4

Matching Mass Communication Models with Theorists Read More »

Possible harmful effects of mediated communication always lead to

Leave a Comment / Dec 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The possible harmful effects of mediated communication always lead to (A) Production glut (B) Ad attention (C) Economic concerns (D) Moral panics  Correct Ans: (D) Explanation: Mediated communication plays a vital role in shaping public opinion, but it also has the potential to trigger moral panics. A moral panic arises when media exaggerates or sensationalizes

Possible harmful effects of mediated communication always lead to Read More »

Scope of Communication Research Beyond Transmission Model

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Assertion (A): Communication Research is only confined to the elements of transmission model. Reason (R): No fund is available to explore the new areas of communication. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R)

Scope of Communication Research Beyond Transmission Model Read More »

Scroll to Top