Who is the author of ‘Saving the Media’? (A) Anil Dharkar (B) Julia Cage (C) Desmond Titu (D) Olivier Blanchard Correct Ans: (B) Explanation:Saving the Media: Capitalism, Crowdfunding, and Democracy is authored by Julia Cagé, a French economist and Professor at Sciences Po Paris. In this influential work, Cagé addresses the financial challenges facing modern […]
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Assertion (A): Media distribution and consumption reflect a process of de-territorialisation. Reason (R): Spatial location is not a justifiable argument for the dominance of the US in the distribution of media products. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C)
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Assertion (A): FM radio in India is an urban phenomenon. Reason (R): Lack of advertising revenue is one of the major reasons for the present flux in FM broadcasting in India (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A)
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Assertion (A): Big newspapers of the country contain more advertisements than news and views. Reason (R): The union government has ideas of re – introducing the price – page schedule to limit the wastage of precious newspaper space (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is
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In a market-oriented media environment, audiences are considered as (A) Planners (B) Consumers (C) Deviants (D) Sellers Correct Ans: (B) Explanation: In a market-oriented media environment, audiences are seen as consumers. This view shapes how media organizations plan their content and advertising strategies. Media companies prioritize attracting and retaining consumers by offering content that meets
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