media ecology

Match the Authors with Their Influential Media Books

Match the following:  (List I- Author) (List II- Book) (a) Marshall Mac Luhan (i) The Media Equation (b) I A Richards (ii) Discourse Ethics (c) Jurgen Habermas (iii) Meaning of Meaning (d) Byron Reeves (iv) Media Ecology Codes: (a) (b) (c) (d) (A) (i) (iii) (iv) (ii) (B) (iii) (iv) (i) (ii) (C) (ii) (iii) […]

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Day wise DMCQ

Day 42- Daily Mass Communication Quiz (DMCQ)

1. Which theory argues that media does not have a direct impact on audiences but instead reinforces pre-existing beliefs and opinions? a) Limited Effects Theory b) Uses and Gratifications Theory c) Cultivation Theory d) Hypodermic Needle Theory Correct Answer: a) Limited Effects Theory Explanation: Limited Effects Theory posits that media has a minimal effect on

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