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media culture

Matching Key Media Theorists with Their Core Concepts

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) /

Match the following: (Author) (Concept) Author Concept (a) Guy Debord (i) Media as cultural industry (b) Theodor Adorno (ii) Ritual view of communication (c) James W Carey (iii) Society of the spectacle (d) Umberto Eco (iv) Mediated hyper – reality Codes: (a) (b) (c) (d) (A) (i) (ii) (iii) (iv) (B) (ii) (iii) (iv) (i) […]

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Global electronic media are collectively described as: 

Leave a Comment / June 2007 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Global electronic media are collectively described as:  (A) mediascape        (B) media monopoly (C) media culture (D) media iceberg Correct Ans: (A) Explanation:Scholars describe global electronic media collectively as mediascape. Arjun Appadurai introduced this term in his framework for understanding global cultural flows. He used it to explain how electronic media shape perceptions and influence

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