Match the following: List I- (Model) List II- (Elements) (a) Jakobson’s (i) E, E1 and SE (b) Westley and Mac Lean’s (ii) ABX triangle (c) Newcomb’s (iii) ABXC (d) Gerbner’s (iv) Constitutive factors Codes: (a) (b) (c) (d) (A) (i) (iv) (ii) (iii) (B) (iv) (iii) (ii) (i) (C) (iii) (ii) (i) (iv) (D) (ii) […]
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Communist media philosophy believes in using the media for(A) Entertaining the masses(B) Planning sound objectives(C) Elevating public tastes(D) Counter revolutionary methods Correct Ans: (C) Explanation: Communist media philosophy strongly supports the idea of using media for educating and uplifting society. It does not treat media as a tool for profit or entertainment alone. Instead, it
Communist media philosophy believes in using the media for Read More »
Identify the correct combination of Mass communication theories: (A) Hellical – Cultivation – Uses and Gratification – Agenda setting (B) Mathematical – Gate keeping – Propaganda – Hegemony (C) Post modernism – Westley and Maclean – Cultivation – Knowledge Gap (D) Cultivation – Uses and Gratification – Agenda setting – Cognitive Dissonance Correct Ans: (A)
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