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mass communication research

Challenges in Experimental Research in Mass Communication

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Assertion (A): Some research techniques like experimental research are not popular in Indian mass communication. Reason (R): Most researchers are not familiar with experimental research; they avoid using the metho(D) Correct Ans: (A) Explanation:In Indian mass communication academia, experimental research remains underutilized despite its proven effectiveness in testing cause-and-effect relationships. This supports the assertion (A) […]

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Multi-stage sampling is a type of

Leave a Comment / June 2014 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Multi-stage sampling is a type of Correct Ans: (A) Explanation: Researchers use multi-stage sampling, a type of cluster sampling, to improve efficiency when studying large populations. Instead of selecting individuals directly, they divide the population into clusters and sample from those clusters in multiple stages. This method makes data collection more practical and manageable, especially

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In quantitative research, the questions are

Leave a Comment / June 2014 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

In quantitative research, the questions are Correct Ans: (D) Explanation: Quantitative research focuses on collecting measurable and objective data. To ensure accuracy and reliability, researchers use standardized questions, which maintain consistency across all respondents. Standardized questions are structured, uniform, and predefined. They ensure that all participants interpret and respond to the same set of questions

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