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mass communication concepts

The ABX model of Newcomb proposes to maintain: 

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The ABX model of Newcomb proposes to maintain:  Correct Ans: (C) Explanation:The ABX model, proposed by Theodore M. Newcomb in 1953, is a communication model that centers on interpersonal and group relationships. The model involves three elements: The primary objective of this model is to maintain balance or social equilibrium between the communicators. When both […]

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Key Thinkers and Their Contributions to Media and Communication

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match List – I with List – II:                                     List – I (Author) List – II (Concept) (a) W.W. Rosto 1. Entropy (b) Shannon & Weaver 2. Evolutionary Perspective (c) Marshal McLuhan 3. Growth theory (d) Herbert Spencer 4. Medium is the message Codes: (a) (b) (c) (d) (A) 3 1 4 2 (B) 1 4

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