A rational message with a strong argument calling for action is known as (A) market sell (B) hard sell (C) soft sell (D) clear sell Correct Ans: (B) Explanation: In advertising, a hard sell refers to a rational, forceful message designed to prompt immediate consumer action. This approach doesn’t waste time with emotional appeal or […]
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Segmentations identified by the appeal of the product to their personal interests are known as: (A) Benefit segmentation (B) Target segmentation (C) Reach segmentation (D) Access segmentation Correct Ans: (A) Explanation: Benefit segmentation (Option A) divides the market based on the specific benefits consumers seek from a product. This approach targets personal interests and needs,
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To identify a brand in a series of advertisements are used. Correct Ans: (A) Explanation:Advertisers use preheads to identify a brand in a series of advertisements. These are short, introductory lines placed above the main headline. They help set the stage and tie the ad back to the brand, especially in campaigns that include multiple
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Scheme advertising aims at _________ promotion. (A) Institutional (B) Creative (C) Internal (D) Consumer Correct Ans: (D) Explanation: Scheme advertising focuses on consumer promotion, aiming to attract buyers by offering special deals, discounts, or incentives. Companies use this strategy to boost sales, encourage brand loyalty, and influence purchasing decisions. Therefore, it plays a crucial role
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A rate of decline in response to advertisements is called (A) Response decay (B) Staggered response (C) Response downturn (D) Response entropy Correct Ans: (A) Explanation Response decay refers to the gradual decline in consumer engagement with advertisements over time. Initially, ads attract attention and generate interest. However, repeated exposure leads to diminishing returns, meaning
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Identify the correct sequence of marketing approach in relation to advertising and public relations. (A) Product knowledge, prospecting, approach decision, establishing needs (B) Establishing needs, product knowledge, approach decision, prospecting (C) Prospecting, establishing needs, approach decision, product knowledge. (D) Approach decision, prospecting, product knowledge, establishing needs. Correct Ans: (A) Explanation: A structured marketing approach ensures
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Direct mail advertising is often referred to as (A) Personal selling (B) Mail order (C) Junk mail (D) Postal advertising Correct Ans: (C) Explanation: Junk mail refers to unsolicited promotional materials sent via direct mail. Businesses use it to advertise products, services, or special offers. Since it reaches a wide audience, marketers consider it a
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Responses of readers to a published advertisement result in (A) Purchasing power (B) Preference power (C) Pulling power (D) Promotion power Correct Ans: (C) Explanation: Pulling power describes an advertisement’s ability to attract and engage potential customers. It reflects how well an ad influences consumer interest and motivates action, such as inquiries or purchases. First,
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