John Fiske considers speech as a (A) non-contiguous code (B) social code (C) unreal code (D) disabling code Correct Ans: (B) Explanation:John Fiske, a renowned media theorist, firmly identifies speech as a social code. He explains that codes, including speech, shape how people create, transmit, and interpret meaning in social contexts. Speech, in particular, reflects […]
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Assertion (A): Access to knowledge is always through language and other related orders of representation. Reason (R): Since language does not have clear meanings, and does not reflect shared meanings, it contributes to the complicated structure of knowledge. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is
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In language vocabulary is: Correct Ans: (D) Explanation:In language, a paradigm refers to a set of forms or structures that follow a consistent pattern. These patterns guide how words change based on their function in a sentence. For example, verbs shift depending on tense, person, or number, and these changes form a verb paradigm. Paradigms
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When communication is studied, the number of levels of problems identified by Shannon and Weaver are (A) two (B) Three (C) four (D) five Correct Ans: (B) Explanation: Shannon and Weaver, two prominent communication theorists, introduced a mathematical model of communication. In their study, they identified three levels of communication problems. These problems affect how
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Assertion (A): No significant code can be separated from the social practices of its users. Reason (R): Language used by people does not have any significant relationship with their routine actions and activities. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation
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In research, language and argumentation are expected to objectivise: (A) Human experiences (B) Creativity (C) Idealism (D) Institutional norms Correct Ans: (A) Explanation: Research aims to present facts, theories, and conclusions in an objective manner. Scholars use language and argumentation to structure ideas logically and remove personal biases. This process helps in the objectivization of
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Assertion (A): The two-step flow theory of communication has been proved wrong. Reason (R): In a developing society information has to cross not one but many barriers. (A) Both (A) and (R) are true (B) Both (A) and and (R) are true but (R) is not the correct explanation (C) (A) is true, but (R)
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In the analysis of communication language, words and sentences are known as: (A) paradigms (B) syntagms (C) metaphors (D) conventions Correct Ans: (B) Explanation: In the analysis of communication language, words and sentences are known as syntagms. A syntagm refers to a sequence or combination of elements (such as words or phrases) that form a
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