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Knowledge Gap

Pioneering Works and Thinkers in Communication Studies

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match List-I with List-II: List – I (Title of Articles) List – II (Author) (a) A conceptual model of Communication Research 1. Claude Shannon and Warren Weaver (b) Mass Media Flow and differential growth in knowledge 2. Harold Lasswell (c) The Mathematical Theory of Communication 3. P.J. Tichenor, G.A Donohue and C. N. Olieu (d) […]

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Identify the correct combination of Mass communication theories

Leave a Comment / June 2009 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

 Identify the correct combination of Mass communication theories:  (A) Hellical – Cultivation – Uses and Gratification – Agenda setting (B) Mathematical – Gate keeping – Propaganda – Hegemony (C) Post modernism – Westley and Maclean – Cultivation – Knowledge Gap (D) Cultivation – Uses and Gratification – Agenda setting – Cognitive Dissonance Correct Ans: (A)

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