Mass media essentially operate in (A) Limited sphere (B) Parallel sphere (C) Public sphere (D) Conventional sphere Correct Ans: (C) Explanation: Mass media essentially operate in the public sphere because they serve as platforms for disseminating information, facilitating discussions, and influencing public opinion. They connect people across different social, cultural, and political backgrounds by providing […]
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Match the List-I with List-II. List – I List – II (a) Golden Mean 1. Print (b) Spin doctoring 2. Advertising (c) Crusade 3. Ethics (d) Psychographics 4. Public Relations Codes: (a) (b) (c) (d) (A) 3 1 2 4 (B) 3 4 1 2 (C) 4 2 3 1 (D) 2 1 4 3
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The social responsibility model of media developed along with the growth of (A) Mixed economics (B) Capitalist societies (C) Socialist societies (D) Dictatorial regimes Correct Ans: (A) Explanation: The social responsibility model of media developed as mixed economies expanded, blending free-market principles with government regulation. This model emerged as a response to the limitations of
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Read the following passage and answer the questions. Global village proponents see the world community coming closer together as a common culture is negotiated and, not incidentally as we became more economically interconnected. “We are witnessing the revolution of the empowerment of the media consumer,” argues Reuters Television Director Enrique Jara. There should be little
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Match the List-I with the List-II List – I List – II (a) Diurna 1. Advertising (b) Solus 2. Journalism (c) Communis 3. Newspapers (d) Couranto 4. Communication Codes: (a) (b) (c) (d) (A) 4 1 2 3 (B) 1 4 3 2 (C) 2 1 4 3 (D) 3 4 1 2 Correct Ans:
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List correct sequence of earliest newspapers published in India in English. (A) Brahminical Magazine Hicky’s Bengal Gazette the Harijan the Young India (B) The Harijan Brahminical Magazine the Young India Hicky’s Bengal Gazette (C) Hicky’s Bengal Gazette, Brahminical Magazine, the Young India, the Harijan (D) The Young India the Harijan Brahminical Magazine Hicky’s Bengal Gazette
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According to a survey by C. J. Nelson Research Inc., an average reader is expected to read a minute (A) 200 words (B) 250 words (C) 300 words (D) 350 words Correct Ans: (B) Explanation: Reading speed varies based on comprehension level, content type, and reader familiarity. However, C. J. Nelson Research Inc. conducted a
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For communicators, epistemology is concerned with the theories of (A) Knowledge (B) Contrasts (C) Uniformity (D) Modernity Correct Ans: (A) Explanation: Epistemology in communication refers to the study of knowledge. It examines how individuals acquire, interpret, and validate information. This field plays a crucial role in media studies, journalism, and mass communication. Since knowledge shapes
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