jingles

Extra programmes to make the already exiting radio programmes

Extra programmes to make the already exiting radio programmes more attractive and interesting are well known as (A) Add-ons (B) Infusions (C) go-buttons (D) Frills  Correct Ans: (D) Explanation: Frills refer to additional features that enhance the appeal of existing radio programs. These elements include sound effects, jingles, background music, celebrity interactions, and listener call-ins. […]

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Commercial broadcasting wing of AIR, was started as a counter to

The commercial broadcasting wing of AIR, Vividh Bharati, was started as a counter to (A) Voice of America (B) BBC (C) Radio Ceylon (D) Radio Moscow  Correct Ans: (C) Explanation: All India Radio (AIR) launched Vividh Bharati in 1957 to compete with Radio Ceylon, which had gained immense popularity in India. At that time, Indian

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