In factor analysis, a factor is a (A) construct (B) bias (C) value (D) scale Correct Ans: (A) Explanation: Factor analysis uses statistical methods to identify underlying relationships between variables. It simplifies complex data sets by reducing them to manageable factors, which are constructs representing patterns or themes within the data. A factor is a […]
In factor analysis, a factor is a Read More »
To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter ”I” refers to: (A) Interest (B) Influence (C) Insurance (D) Intelligence Correct Ans: (A) Explanation: Marketers use the “I” in the AIDA model to refer to Interest. They capture the consumer’s attention first and then build interest by highlighting the
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