One of seven major types of appeals in most of the advertisements is: (A) Environment (B) Fear (C) Irrationality (D) Submissiveness Correct Ans: (B) Explanation: Fear plays a significant role in advertising. Advertisers use it as an emotional appeal to motivate consumers to take action. For example, a commercial might show a scenario where a […]
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To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter ”I” refers to: (A) Interest (B) Influence (C) Insurance (D) Intelligence Correct Ans: (A) Explanation: Marketers use the “I” in the AIDA model to refer to Interest. They capture the consumer’s attention first and then build interest by highlighting the
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