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One of seven major types of appeals in most of the advertisements

Leave a Comment / Advertising and Marketing Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

One of seven major types of appeals in most of the advertisements is:  (A) Environment (B) Fear (C) Irrationality (D) Submissiveness Correct Ans: (B) Explanation: Fear plays a significant role in advertising. Advertisers use it as an emotional appeal to motivate consumers to take action. For example, a commercial might show a scenario where a […]

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In the AIDA Model, the letter” I” refers to:  

Leave a Comment / Dec 2005 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter ”I” refers to:   (A) Interest (B) Influence (C) Insurance (D) Intelligence Correct Ans: (A) Explanation: Marketers use the “I” in the AIDA model to refer to Interest. They capture the consumer’s attention first and then build interest by highlighting the

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