A system of ideas, assumptions and beliefs in communication is known as ___. (A) Genre (B) Ideology (C) Code (D) Convention Correct Ans: (B) Explanation: In communication, ideology refers to a structured system of ideas, assumptions, and beliefs that guide how people create, understand, and interpret messages. These beliefs are often taken for granted and […]
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Stuart Hall asserted that the media created (A) ‘Virtual imagery’ (B) ‘Societal contact’ (C) ‘Preferred readings’ (D) ‘Perception fluctuation’ Correct Ans: (C) Explanation: Stuart Hall asserted that media creates preferred readings, shaping how audiences interpret messages. His Encoding/Decoding Model explains how media producers embed specific meanings into content, expecting audiences to interpret them in a
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Match List – I (Concepts) with List – II (Authors Associated with). List I (Concepts) List II (Authors Associated with) (a) Ideology (i) Claude Levi Strauss (b) Hegemony (ii) Gayatri Chakraborty Spivak (c) Subaltern- Studies (iii) Louis Althussar (d) Structuralism (iv) Antonio Gramci Codes: (a) (b) (c) (d) (A) (ii) (i) (iv) (iii)
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