Ideology

Stuart Hall asserted that the media created

Stuart Hall asserted that the media created (A) ‘Virtual imagery’ (B) ‘Societal contact’ (C) ‘Preferred readings’ (D) ‘Perception fluctuation’ Correct Ans: (C) Explanation: Stuart Hall asserted that media creates preferred readings, shaping how audiences interpret messages. His Encoding/Decoding Model explains how media producers embed specific meanings into content, expecting audiences to interpret them in a […]

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Key Concepts and Their Associated Authors

Match List – I (Concepts) with     List – II (Authors Associated with). List I (Concepts) List II (Authors Associated with)  (a) Ideology (i) Claude Levi Strauss  (b) Hegemony (ii) Gayatri Chakraborty Spivak  (c) Subaltern- Studies (iii) Louis Althussar  (d) Structuralism (iv) Antonio Gramci  Codes: (a) (b) (c) (d) (A) (ii) (i) (iv) (iii)

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