The modern busy consumer lifestyle results in: 

Leave a Comment / Advertising and Marketing Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The modern busy consumer lifestyle results in:  (A) Positioning  (B) Cocooning  (C) Cognition  (D) Hyperbole Correct Ans: (B) Explanation: Cocooning refers to a shift in consumer behavior, where people, in response to the demands of modern life, prefer spending time at home rather than engaging in outside activities. In today’s fast-paced world, people seek comfort […]

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