What are GRP’s? 

Leave a Comment / Advertising and Marketing Communication, Dec 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

What are GRP’s?  (A) Group rating points  (B) General rating points  (C) Gross rating points  (D) Generated rating points Correct Ans: (C)  Explanation: Gross Rating Points (GRPs) measure the effectiveness of an advertising campaign. GRPs indicate the total exposure an ad receives across a target audience by combining both reach and frequency. Reach shows the […]

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