A book that contains the specimens of advertisement is called: 

Leave a Comment / Advertising and Marketing Communication, Dec 2005 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

A book that contains the specimens of advertisement is called:  (A) record (B) formatter (C) guard book (D) specimen reel Correct Ans: (C) Explanation:Advertisers store specimens of advertisements in a guard book. They use this book to maintain a systematic record of published advertisements for reference, analyze layouts and designs, and plan future campaigns. Guard […]

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