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Ownership of copyright cannot be claimed except as provided by

Leave a Comment / MCQ (Question-Answer), Media Law & Ethics, Sept 2013 (II), UGC-NET (Paper II) /

Ownership of copyright cannot be claimed except as provided by (A) Authority (B) Popular verdicts (C) Law (D) Publication Correct Ans: (C) Explanation: Copyright ownership depends entirely on legal provisions. No individual or organization can claim ownership unless the law grants them that right. Copyright law protects original works such as books, articles, films, music, […]

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Stuart Hall asserted that the media created

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper III) /

Stuart Hall asserted that the media created (A) ‘Virtual imagery’ (B) ‘Societal contact’ (C) ‘Preferred readings’ (D) ‘Perception fluctuation’ Correct Ans: (C) Explanation: Stuart Hall asserted that media creates preferred readings, shaping how audiences interpret messages. His Encoding/Decoding Model explains how media producers embed specific meanings into content, expecting audiences to interpret them in a

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When media audience derive different meanings from the same text

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When media audience derive different meanings from the same text, the message is considered (A) Polysemic (B) Denotative (C) Connotative (D) Contrived Correct Ans: (A) Explanation: A polysemic message refers to a media text that carries multiple meanings, allowing different audiences to interpret it in various ways. This concept highlights the subjective nature of communication,

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Mass media, according to, Lazarsfeld and Merton, reinforce

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Mass media, according to, Lazarsfeld and Merton, reinforce (A) Public image (B) Religious participation (C) Social norms (D) Economic ideas Correct Ans: (C) Explanation: Lazarsfeld and Merton emphasized that mass media reinforce social norms rather than change them. They believed media strengthen existing attitudes by repeatedly exposing audiences to specific messages. As a result, people

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For some feminist critics, mass media are used to portray

Leave a Comment / Dec 2012 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

For some feminist critics, mass media are used to portray women as belonging to (A) Aristocratic culture (B) Sentimental culture (C) Rustic culture (D) Middle brow culture Correct Ans: (B) Explanation: Feminist critics argue that mass media often portray women as belonging to sentimental culture. This means media representations emphasize emotions, domesticity, and nurturing roles. Such

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Who first described mass media as a culture industry?

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Who first described mass media as a culture industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill (D) Jean Boudrillard Correct Ans: (B) Explanation: The term “culture industry” was first introduced by Theodor Adorno and Max Horkheimer, two prominent members of the Frankfurt School. They coined this term in their 1944 book Dialectic of

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Charles R. Wright the first theorist who identified media function

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Charles R. Wright was the first theorist who identified the media function of (A) Information (B) Education (C) Interpretation (D) Entertainment  Correct Ans: (D) Explanation: Charles R. Wright was the first theorist to identify entertainment as a key function of mass media. Firstly, he analyzed how media serves various roles in society. He found that

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The Influence of Star Value in Indian Cinema

Leave a Comment / Dec 2007 (II), Film and visual communication, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Indian cinema survives on star value. Reason (R): It is rooted in Indian history and culture. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true

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