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UGC-NET Course

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The assumption that individuals create meanings have intentions

Leave a Comment / June 2008 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The assumption that individuals create meanings have intentions and make real choices is:  (A) Ariology theory (B) Actional theory (C) Nonactional theory (D) Quotology Correct Ans: (B) Explanation: Actional theory assumes that individuals actively create meanings, have intentions, and make real choices in communication. It suggests that people are not passive receivers of information but […]

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Match the Communication Models with Their Authors

Leave a Comment / Dec 2007 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match the List I (Model) with List II (Authors):  List I (Model) List II (Authors) (a) Circular (i) Elizabeth Neuman (b) Helical (ii) Riley and Riley (c) Ritual (iii) Frank Dance (d) Spiral of Silence (iv) Wilbur Schramm Codes: (a) (b) (c) (d) (A) (iii) (ii) (i) (iv) (B) (iv) (iii) (ii) (i) (C) (i)

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Consumer Society and the Influence of Advertising

Leave a Comment / June 2007 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): In a consumer society, happiness is defined as a pleasure through spending. Reason (R): Because TV commercials sell products of various types and brands. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false.

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