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UGC-NET Course

Everett Rogers

Diffusion of Innovation Theory recognises non-adopters of innovations

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The Diffusion of Innovation Theory recognises non-adopters of innovations as (A) majority (B) minority (C) late adopters (D) laggards Correct Ans: (D) Explanation: The Diffusion of Innovation Theory, developed by Everett Rogers, explains how new ideas and technologies spread through society over time. It divides adopters into five categories: innovators, early adopters, early majority, late […]

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Matching Communication Theories with Their Theorists

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match the List-I with List-II: List I- (Theory) List II- (Theorists) (a) Balance Theory 1. Two step flow of Information (b) Congruity Theory 2. Charles Osgood (c) Elihu Katz 3. Diffusion of Innovation (d) Everett Rogers 4. Fritz Heider Codes: (a) (b) (c) (d) (A) 1 3 2 4 (B) 2 4 3 1 (C)

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Who is not considered as founders of discipline of Communication. 

Leave a Comment / Dec 2011 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Identify the one who is not considered as one of the founders of the discipline of Communication.  (A) Harold Lasswell   (B) Kurt Lewin  (C) Everett Rogers   (D) Karl Hoveland  Correct Ans: (D) Explanation: Karl Hoveland is not recognized as one of the founders of the communication discipline. While he made valuable contributions to psychology and

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The first to identify women as primary agents of social change? 

Leave a Comment / Development Communication, June 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Who among the following theorists was the first to identify women as primary agents of social change?  (A) David McLellend  (B) Everett Rogers  (C) Everett Hagen  (D) Talcot Parsons Correct Ans: (C) Explanation: Everett Hagen was the first theorist to identify women as primary agents of social change. He argued that women play a crucial

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Understanding the Stages of the Diffusion of Innovations Model

Leave a Comment / June 2008 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Identify the correct sequence of stages in diffusion of innovations model:  (A) Knowledge — Confirmation — Persuasion — Decision (B) Knowledge — Decision — Confirmation — Persuasion (C) Knowledge — Persuasion — Decision — Confirmation (D) Knowledge — Persuasion — Confirmation — Decision Correct Ans: (C) Explanation: The Diffusion of Innovations model, developed by Everett

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