Match the following: List I- (Author) List II-(Idea) (a) Roland Barthes (i) Negotiated code (b) Stuart Hall (ii) Communication test (c) John Fiske (iii) Radical system (d) F. Parkin (iv) Anchorage Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (i) (ii) (iv) (iii) (D) (ii) (iii) (i) […]
Key Media Theorists and Their Core Ideas Read More »
A system of ideas, assumptions and beliefs in communication is known as ___. (A) Genre (B) Ideology (C) Code (D) Convention Correct Ans: (B) Explanation: In communication, ideology refers to a structured system of ideas, assumptions, and beliefs that guide how people create, understand, and interpret messages. These beliefs are often taken for granted and
A system of ideas, assumptions and beliefs in communication is Read More »
The dominant code conveys the society’s ______. (A) subsidiary readings (B) preferred readings (C) non – selective readings (D) incompatible readings Correct Ans: (B) Explanation: The dominant code conveys society’s preferred readings by embedding mainstream values, beliefs, and ideologies into media texts. British cultural theorist Stuart Hall introduced this idea in his encoding/decoding model, which
The dominant code conveys the society’s ______. Read More »
Match the following: List I- (Codes) List II- (Description) (a) Restricted code (i) Shared by mass audience (b) Broadcast code (ii) Changes rapidly (c) Aesthetic code (iii) Aberrant decoding is impossible (d) Arbitrary code (iv) Simple Syntax Codes: (a) (b) (c) (d) (A) (iv) (i) (ii) (iii) (B) (iii) (ii) (iv) (i) (C) (ii) (i)
Understanding Types of Communication Codes and Descriptions Read More »
