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The idea of participation for liberation was advocated by: 

Leave a Comment / Development Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The idea of participation for liberation was advocated by:  Correct Ans: (A) Explanation:Participation for liberation is a concept introduced by Brazilian educator and philosopher Paulo Freire. He believed that true communication must empower people, especially the oppressed, to question, reflect, and take action to transform their realities. Freire’s work focused on creating dialogue that is […]

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When codes shape collective perceptions, they are termed

Leave a Comment / June 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When codes shape collective perceptions, they are termed (A) Natural codes (B) Technical codes (C) Ideological codes (D) Aesthetic codes Correct Ans: (C) Explanation: Ideological codes play a crucial role in shaping collective perceptions. These codes influence how societies interpret reality, form beliefs, and establish cultural norms. Since media, politics, and education constantly reinforce these

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Sequence of first Indian language newspaper published

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper II) /

Identify right sequence of first Indian language newspaper published (A) Utkal Dipika, Samachar Darpan, Digdarshan, Sambad Kaumudi (B) Sambad Kaumudi, Digdarshan, Utkal Dipika, Samachar Darpan (C)Samachar Darpan, Utkal Dipika, Sambad Kaumudi, Digdarshan (D) Digdarshan, Samachar Darpan, Sambad Kaumudi, Utkal Dipika Correct Ans: (D) Explanation: The history of Indian journalism dates back to the early 19th

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The readability test, Fog Index, was developed by

Leave a Comment / June 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

The readability test, Fog Index, was developed by (A) Rudolph Flesch (B) Robert Gunning (C) James Reston (D) Walter Cronkite Correct Ans: (B) Explanation: The Fog Index, developed by Robert Gunning, is a readability test that measures the complexity of written text. It helps writers, journalists, and public relations professionals assess how easily readers can

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Lifestyle segmentation research investigates respondents

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Lifestyle segmentation research investigates respondents (A) Education (B) Income (C) Occupation (D) Interests Correct Ans: (D) Explanation: Lifestyle segmentation research focuses on respondents’ interests to categorize them into specific consumer groups. Businesses, advertisers, and media organizations use this approach to understand audience preferences and tailor their strategies accordingly. Unlike demographic segmentation, which relies on factors

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Understanding Film Adaptation and Its Challenges

Leave a Comment / Dec 2012 (II), Film and visual communication, MCQ (Question-Answer), UGC-NET (Paper II) /

Read the following passage and answer question. The matter of adaptation of literary or theatrical works to the Cinema has been taken for granted by most early filmmakers including – not the least among them – Sergei Eisenstein. The Lessons With Eisenstein, as recorded by one of his students, Vladimir Nizhny, are, in fact, lessons

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Does Indian Television Serve the Common People?

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

Assertion (A): The television in India does not cater to the needs of the common people. Reason (R): All the television channels are owned by the rich and powerful persons. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)

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Role of ICT in Rural Development

Leave a Comment / Development Communication, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Proper and effective use of ICT can change the face of rural development in  Reason (R): Projects like e-seva and Bhoomi were responsible for the success of rural initiatives as they provided e-literacy kits to kids in these States of Andhra Pradesh and Karnataka (A) Both (A) and (R) are true. (B) Both

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