When media consumers search for knowledge as a motive, need
When media consumers search for knowledge as a motive, the need becomes (A) Biased (B) Selective (C) Affective (D) Cognitive Correct Ans: (D) Explanation: When media consumers actively seek knowledge, their need falls under the cognitive category. This means they engage with media primarily to acquire information, enhance understanding, and expand awareness. Cognitive needs drive […]
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