data analysis

A systematically-qualitative data set is amenable to analysis.

A systematically-qualitative data set is amenable to analysis. (A) non-progressive (B) entropical (C) grounded theory (D) contrived Correct Ans: (C) Explanation:Researchers analyze systematically-qualitative data sets using grounded theory in mass media research. Grounded theory helps them develop new theories directly from the data, without relying on existing frameworks. In this approach, researchers gather data first […]

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The constant comparative analysis is involved in approach.

The constant comparative analysis is involved in approach. (A) the agenda – setting (B) personal effects (C) positivist (D) grounded theory Correct Ans: (D) Explanation: In media research, constant comparative analysis forms the heart of the grounded theory approach. This technique involves comparing each piece of data with others to identify patterns, categories, and relationships.

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Analytical studies aim at interpreting

Analytical studies aim at interpreting (A) history (B) relationships (C) confounding variables (D) publicity programmes Correct Ans: (B) Explanation: Analytical studies play a key role in research, especially in the field of mass communication, because they go beyond mere description. Rather than just presenting facts, these studies aim to interpret the relationships between variables. Researchers

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Most case studies involve:ย 

Most case studies involve:  (A) concealment (B) inductive reasoning (C) non-procedural inquiry (D) philosophical backgrounding Correct Ans: (B) Explanation:Inductive reasoning forms the backbone of most case studies. Researchers observe specific instances and draw general conclusions. This method supports an exploratory research approach. Case studies aim to understand complex real-life situations. They often start with a

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The concept of central limit theorem helps in the computation of:ย 

The concept of central limit theorem helps in the computation of:  (A) confidence level (B) confidence interval (C) random error (D) sampling error Correct Ans: (D) Explanation:The central limit theorem (CLT) is a fundamental statistical principle that plays a vital role in computing sampling error in communication research and beyond. It states that the distribution

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Factor analysis is used for:ย 

Factor analysis is used for:  (A) data entry (B) data distribution (C) data reduction (D) data separation Correct Ans: (C) Explanation:Researchers use factor analysis to reduce large datasets into smaller, more meaningful groups. Instead of analyzing each variable separately, they identify patterns and combine related variables into broader categories called factors. This method works by

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Range of spread of variables in a sample is through calculations of:

 One of the important ways to ascertain the range of spread of variables in a sample is through the calculations of: Correct Ans: (D) Explanation:Researchers often deal with data that varies within a sample. To understand this variation, they calculate the standard deviation. This method shows how far each data point strays from the average

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Spurious relationship between two concepts in research study

Spurious relationship between two concepts in a research study offers a (A) Rival explanation (B) Support a hypothesis (C) Covariation (D) Correct measurement Correct Ans: (A) Explanation: A spurious relationship occurs when two variables appear related but are actually influenced by an external factor. This misleading connection creates a rival explanation in a research study.

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