The list of population elements from which the sample is drawn is called (A) population register (B) sample register (C) sampling frame (D) population frame Correct Ans: (C) Explanation: In mass communication and social science research, a sampling frame refers to the complete list of population elements from which a researcher selects a sample. It […]
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In quantitative research, the questions are Correct Ans: (D) Explanation: Quantitative research focuses on collecting measurable and objective data. To ensure accuracy and reliability, researchers use standardized questions, which maintain consistency across all respondents. Standardized questions are structured, uniform, and predefined. They ensure that all participants interpret and respond to the same set of questions
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Cronbach’s Alpha signifies (A) Reliability (B) Validity (C) Measurability (D) Convertibility Correct Ans: (A) Explanation: Cronbach’s Alpha is a statistical measure that signifies reliability in research. It assesses the internal consistency of a scale or test, ensuring that multiple items measuring the same concept produce similar results. Therefore, it helps researchers determine whether a survey
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Measurement systems attempt to be isomorphic to (A) Reality (B) Artificiality (C) Persuasion (D) Interpretation Correct Ans: (A) Explanation: Measurement systems aim to be isomorphic to reality, meaning they should accurately represent the real world. Isomorphism refers to a structural similarity between two different systems, ensuring that measurements reflect actual conditions without distortion. Therefore, researchers
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