Match the following: List I- (Author) List II-(Idea) (a) Roland Barthes (i) Negotiated code (b) Stuart Hall (ii) Communication test (c) John Fiske (iii) Radical system (d) F. Parkin (iv) Anchorage Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (i) (ii) (iv) (iii) (D) (ii) (iii) (i) […]
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A system of ideas, assumptions and beliefs in communication is known as ___. (A) Genre (B) Ideology (C) Code (D) Convention Correct Ans: (B) Explanation: In communication, ideology refers to a structured system of ideas, assumptions, and beliefs that guide how people create, understand, and interpret messages. These beliefs are often taken for granted and
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The dominant code conveys the society’s ______. (A) subsidiary readings (B) preferred readings (C) non – selective readings (D) incompatible readings Correct Ans: (B) Explanation: The dominant code conveys society’s preferred readings by embedding mainstream values, beliefs, and ideologies into media texts. British cultural theorist Stuart Hall introduced this idea in his encoding/decoding model, which
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Critical theories of communication are considered as (A) Conventional (B) Non – traditional (C) Non – cultural (D) Political Correct Ans: (D) Explanation: Critical theories of communication (Option D) are political because they analyze how media and communication systems maintain or challenge existing power structures. These theories do not just look at how communication happens;
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Read the passage and answer the questions James Carey was a leading American proponent of cultural studies, writing and speaking prolifically for the past three decades. At a time when US media researchers viewed most cultural studies work with suspicion and skepticism, Carey, in a series of seminal essays, drew on the work of British
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The structuralist movement of folklore was founded by: (A) William Thomas (B) Vishnu Sharma (C) H.K. Ranganath (D) Vladimir Propp Correct Ans: (D) Explanation:Vladimir Propp established the structuralist movement of folklore through his detailed analysis of Russian fairy tales. In his seminal work Morphology of the Folktale (1928), he dissected stories to uncover consistent narrative
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The different readings of the audience derived from different sub-cultural experiences are called: Correct Ans: (C) Explanation: Aberrant decoding refers to a phenomenon in media and communication studies where audiences interpret a media message in a way that differs significantly from the intended meaning of the sender. This divergence typically results from varied sub-cultural, social,
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For Roland Barthes, myth is a system of(A) Contrasts(B) Morality(C) Precepts(D) Communication Correct Ans: (D) Explanation: Roland Barthes viewed myth as a system of communication rather than just a collection of traditional stories. He argued that myths are socially constructed narratives that shape how people interpret the world. Through media, advertising, and cultural symbols, myths
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