The protagonist of cultural imperialism theory was (A) D. R. Mankekar (B) William Hachten (C) Dennis Morris (D) Everett Dennis Correct Ans: (A) Explanation:D. R. Mankekar stood as a key figure in the development of cultural imperialism theory, which critiques the global flow of media. This theory argues that Western countries, especially the United States, […]
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Assertion (A): Media distribution and consumption reflect a process of de-territorialisation. Reason (R): Spatial location is not a justifiable argument for the dominance of the US in the distribution of media products. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C)
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According to some critics, the most potent tool of media imperialism is(A) Newspaper(B) Radio(C) Magazine(D) Television Correct Ans: (D) According to many media critics, television acts as the most potent tool of media imperialism. They emphasize this point because television, more than any other medium, penetrates homes worldwide, often shaping public opinion, culture, and values.
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One way news flow leads to (A) Modernisation (B) Globalisation (C) Cultural Imperialism (D) Morality Imposition Correct Ans: (C) Explanation: One-way news flow refers to the imbalance in global media distribution, where powerful nations dominate the flow of information. This dominance often results in cultural imperialism, where the values, ideologies, and lifestyles of dominant cultures
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Read the following passage and answer Question: Critics refer the cultural imperialism as cultural domination. John Tomlinson has emphasized that imperialism group’s specific form of domination. In case of cultural imperialism in the third world, it points out towards the links between present domination and colonial past. The term is ambiguous between a set of
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Which of the following is from the critical school of thought? (A) Diffusion of innovations (B) Cultivation analysis (C) Cultural imperialism (D) Uses and gratifications Correct Ans: (C) Explanation: Cultural imperialism belongs to the critical school of thought, which examines power structures in media and society. This theory argues that dominant nations influence and control
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Match the list I (concepts) with list II (authors): List I- (concepts) List II- (authors) (a) Global village (i) Herbert Schiller (b) Cultural Imperialism (ii) Marshall McLuhan (c) Many voices one world (iii) Cees Hamelink (d) Cultural Autonomy (iv) Sean Macbride Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (i) (iii) (iv)
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1. What is “participatory culture” in the context of digital media? a) A culture where media consumption is passive b) A culture where consumers actively participate in the creation and distribution of media content c) A culture dominated by professional media producers d) A culture focused on traditional forms of media Correct Answer: b) A
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