• +918298628674
  • support@jmcstudyhub.com
  • Contact on Sat & Sun only
Google-play Youtube Facebook Linkedin X-twitter Instagram
Buy UGC-NET Course

consumer

Lifestyle segmentation research investigates respondents

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Lifestyle segmentation research investigates respondents (A) Education (B) Income (C) Occupation (D) Interests Correct Ans: (D) Explanation: Lifestyle segmentation research focuses on respondents’ interests to categorize them into specific consumer groups. Businesses, advertisers, and media organizations use this approach to understand audience preferences and tailor their strategies accordingly. Unlike demographic segmentation, which relies on factors […]

Lifestyle segmentation research investigates respondents Read More »

In the AIDA Model, the letter” I” refers to:  

Leave a Comment / Dec 2005 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter ”I” refers to:   (A) Interest (B) Influence (C) Insurance (D) Intelligence Correct Ans: (A) Explanation: Marketers use the “I” in the AIDA model to refer to Interest. They capture the consumer’s attention first and then build interest by highlighting the

In the AIDA Model, the letter” I” refers to:   Read More »

Scroll to Top