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Understanding the Hierarchy of Effects Model in Marketing

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Find out the correct sequence of elements of the hierarchy of effect model. (A) Desire, interest, attention, action (B) Attention, desire, interest, action (C) Attention, interest, desire, action (D) Interest, desire, attention, action Correct Ans: (C) Explanation:The correct sequence of the Hierarchy of Effects Model is Attention, Interest, Desire, Action. This model outlines the stages […]

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The principal feature of marketing communication

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The principal feature of marketing communication (A) Surplus-demand (B) Product life (C) Hidden prices (D) Two-way communication Correct Ans: (D) Explanation: The key feature of marketing communication is two-way communication, which enables interaction between brands and consumers. Unlike traditional one-way advertising, this approach encourages feedback, engagement, and dialogue. Therefore, businesses can understand consumer needs and

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Theme advertisements normally contain

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Theme advertisements normally contain (A) Discount data (B) Emotional appeal (C) Investment information (D) Colourful slang Correct Ans: (B) Explanation: Theme advertisements primarily use emotional appeal to engage audiences and build strong connections. These ads focus on feelings rather than direct product promotion, making them more impactful. Therefore, brands use emotions like happiness, nostalgia, love,

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Author of Define Advertising Goals for Measured Advertising Results

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A) David Ogilvy (B) Green Rosenburg (C) Philip Kotler (D) R.H. Colley  Correct Ans: (D) Explanation: R.H. Colley wrote Define Advertising Goals for Measured Advertising Results (DAGMAR) to introduce a measurable and structured approach to advertising effectiveness. His book completely changed

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Placing two versions of an advertisement in the same issue is

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as (A) Play back audit (B) Intention scale (C) Post-test (D) split-run test Correct Ans: (D) Explanation: Advertisers actively use the split-run test to compare two versions of an advertisement in the same issue of a newspaper or

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