Find out the correct sequence of elements of the hierarchy of effect model. (A) Desire, interest, attention, action
Tag: consumer engagement
The principal feature of marketing communication
The principal feature of marketing communication (A) Surplus-demand (B) Product life (C) Hidden prices (D) Two-way communication Correct
Theme advertisements normally contain
Theme advertisements normally contain (A) Discount data (B) Emotional appeal (C) Investment information (D) Colourful slang Correct Ans:
Author of Define Advertising Goals for Measured Advertising Results
Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A) David Ogilvy (B)
Placing two versions of an advertisement in the same issue is
Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as