The hermeneutic theory aims at systematic of texts (A) Rejection (B) Acceptance (C) Interpretation (D) Predication Correct Ans: (C) Explanation: The Hermeneutic Theory focuses on the interpretation of texts (Option C). This theory seeks to understand the deeper meanings behind written or spoken words, offering a systematic approach to interpreting texts. Hermeneutics is not just […]
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The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s
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From the viewpoint of communication, myths are (A) Unnatural (B) Static (C) Dynamic (D) Non-controversial Correct Ans: (C) Explanation: From the viewpoint of communication, myths are dynamic. They constantly evolve as cultures and societies change. Myths are not static or fixed; they adapt to reflect the values, concerns, and beliefs of different times and places.
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Read the passage and answer the questions James Carey was a leading American proponent of cultural studies, writing and speaking prolifically for the past three decades. At a time when US media researchers viewed most cultural studies work with suspicion and skepticism, Carey, in a series of seminal essays, drew on the work of British
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Identify the correct chronological order of the following communication scholars. (A) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky (B) Noam Chomsky, Wilbur Schramm, Bernard Berelson, Donald Shaw (C) Donald Shaw, Noam Chomsky, Bernard Berelson, Wilbur Schramm (D) Wilbur Schramm, Donald Shaw, Noam Chomsky, Bernard Berelson Correct Ans: (A) Explanation:The correct chronological order of the
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Identify the correct chronological sequence of readability formula developers. (A) Flesch, Gray and Leary, Vogel and Washburne, Lively and Pressey (B) Gray and Leary, Lively and Pressey, Vogel and Washburne, Flesch (C) Flesch, Lively and Pressey, Vogel and Washburne, Gray and Leary (D) Lively and Pressey, Vogel and Washburne, Gray and Leary, Flesch Correct Ans:
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Assertion (A): Propaganda in the broadest sense is the technique of influencing human action by manipulation of representations. Reason (R): The manipulated representations may take form less accurately, by stories and rumours and not manifested in spoken, written, pictorial or musical form. (A) Both (A) and (R) are true. (B) Both (A) and (R) are
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Assertion (A): Media language generates and constitutes the social world. Reason (R): Because it is not merely a channel of information, but also an integral part of our experiences. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is
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