Louis Wirth and Talcott Parsons see mass communication as a tool of (A) economic control (B) social control (C) intellectual control (D) political control Correct Ans: (B) social control, mass communication, Louis Wirth, Talcott Parsons, sociology, media theory, media influence, communication studies, functionalism, media and society
Louis Wirth and Talcott Parsons see mass communication as tool Read More ยป
Assertion (A): The measurement of variables, both social and psychological, in media research, is a tough proposition. Reason (R): Because most properties and objects in social science disciplines are abstract. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A) is
Challenges in Measuring Variables in Media Research Read More ยป
Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising plays a central role in reflecting and reinforcing the ideology of the marketplace. It does not just sell products; rather, it promotes values like consumerism, competition, material success, and personal identity through consumption. These are core beliefs
Advertising reflects the ideology of Read More ยป
Harold Innis published the work (A) Mass Communication Theory (B) Introduction to Mass Media (C) Power Elite (D) The Bias of Communication Correct Ans: (D) Explanation: Harold Innis, a foundational thinker in media theory, published The Bias of Communication in 1951. This work stands out as a major contribution to mass communication studies, especially in
Harold Innis published the work Read More ยป
The probability of rejecting the null hypothesis when it is true, is called (A) co-variation (B) assumption (C) power (D) chance value Correct Ans: (C) Explanation: In media research, understanding statistical power is crucial when interpreting results from hypothesis testing. Statistical power refers to the probability of correctly rejecting the null hypothesis when it is
The probability of rejecting the null hypothesis when it is true, is Read More ยป
The test normally used to find out the significance of mean difference among four independent variables is (A) Z – test (B) Chi – square test (C) Partial correlation (D) Analysis of variance Correct Ans: (D) Explanation: In mass communication research, when you want to find out whether there are significant mean differences across four
Test to find the significance mean difference among four variables Read More ยป
The constant comparative analysis is involved in approach. (A) the agenda – setting (B) personal effects (C) positivist (D) grounded theory Correct Ans: (D) Explanation: In media research, constant comparative analysis forms the heart of the grounded theory approach. This technique involves comparing each piece of data with others to identify patterns, categories, and relationships.
The constant comparative analysis is involved in approach. Read More ยป
In media research, conclusions from induction are (A) illogical (B) tentative (C) eternal (D) non-operative Correct Ans: (B) Explanation: In media research, when researchers use inductive reasoning, they begin with specific observations and move toward broader generalizations or theories. Unlike deduction, which starts with a theory and tests it through data, induction works from the
In media research, conclusions from induction are Read More ยป
