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communication strategies

Propaganda is used in international communication to manipulate  

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

 The technique of propaganda is used in international communication to manipulate   (A) Lifestyles (B) Pricing (C) Trade flow (D) Cognitions Correct Ans: (D) Explanation:Propaganda in international communication primarily targets the cognition of audiences. It aims to shape how people think, perceive, and interpret global events or ideologies. Governments, organizations, and other actors use persuasive messaging […]

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Narrowing communication gap through redundancy is called: 

Leave a Comment / Development Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper III) /

Narrowing communication gap between high and low segments of socio-economic status through redundancy in communication messages is called:  Correct Ans: (C) Explanation: The ceiling effect refers to a communication strategy that deliberately uses redundancy to make messages clearer and more accessible, especially for people from lower socio-economic backgrounds. Instead of assuming one message delivery will

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The Power of Media in Communication and Influence

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Read the following passage and answer Questions Communication is essential to human life and what we call media is essential to communication. The tongue was the first medium of communication, along with hands for making gestures. The first great communicators, who also happened to be one of first great political and cultural leaders, were orators,

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Understanding Key Models in Public Relations

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Match List – I with List – II:                               List – I (Models) List – II (Author) (a) Preparation, Implementation, Impact Model 1. Lindermann (b) Three step yardstick model 2. Watson &Nobel (c) Pyramid Model 3. Cutlip, Center &Broom (d) Short term and continuing programme model 4. McNamara Codes: (a) (b) (c) (d) (A) 2 4

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Effective PR program requires coordination of all efforts towards

Leave a Comment / Dec 2008 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

 An effective PR program requires coordination of all efforts towards:  (A) Policy making  (B) Defined goals  (C) Budgeting  (D) Planning Correct Ans: (B) Explanation: An effective public relations (PR) program demands a well-structured and coordinated approach to achieve its objectives. Successful PR efforts focus on aligning all communication strategies and actions with clearly defined goals.

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