Placing a unit of analysis into a content category is called (A) Decoding (B) Coding (C) Messaging (D) Texting Correct Ans: (B) Explanation:Mass media researchers use coding when they place a unit of analysis into a specific content category. This step plays a central role in content analysis, which is a key research method in […]
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Match the following: List I- (Types of validity) List II- (Characteristic) (a) Face validity (i) The measuring instrument is checked against some present criterion (b) Predictive validity (ii) Involves relating a measuring instrument to a theoretical framework (c) Concurrent validity (iii) A measuring instrument should measure what it should measure (d) Construct validity (iv) Checking
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Write the correct sequence of the following theories: (A) Social learning theory, social identity theory, social representation theory, social cognitive theory (B) Social cognitive theory, social learning theory, social identity theory, social representation theory (C) Social representation theory, social cognitive theory, social learning theory, social identity theory (D) Social identity theory, social representation theory, social
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Analytical studies aim at interpreting (A) history (B) relationships (C) confounding variables (D) publicity programmes Correct Ans: (B) Explanation: Analytical studies play a key role in research, especially in the field of mass communication, because they go beyond mere description. Rather than just presenting facts, these studies aim to interpret the relationships between variables. Researchers
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The post – positivist theory recognises that human behaviour is not ________ like the elements of the physical world. (A) transient (B) ambiguous (C) negative (D) constant Correct Ans: (D) Explanation: Post-positivist theory emerged as a response to the rigid methods of positivism, which treats the world as measurable and predictable. While positivism relies on
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The first research effort on war propaganda was conducted by (A) Daniel Lerner (B) Elihu Katz (C) Carl Hovland (D) Walter Lippmann Correct Ans: (C) Explanation: The first research effort on war propaganda was conducted by Carl Hovland (Option C). Hovland, a prominent psychologist, is best known for his pioneering studies on the impact of
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Match the following: (List I- Concept/Model) (List II- Author/S) (a) Diffusion of innovation (i) Daniel Lerner (b) Change agent (ii) Robert McNamara (c) Modernising variables (iii) Ryan and Gross (d) Integrated rural development (iv) E.M. Rogers Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (i) (iii) (iv) (i) (C) (i) (ii) (iii)
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Match the following: (List I- Experimenter) (List II- Country of research) (a) Frey (i) India (b) E.M. Rogers (ii) Kenya (c) J. Kronenburg (iii) Turkey (d) Paul Neurath (iv) Columbia Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (ii) (iii) (i) (C) (ii) (iii) (iv) (i) (D) (iii) (iv) (ii) (i)
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