Match List-I with List-II: List – I (Concepts) List – II (Similar Concepts) (a) Personality element 1. Public stimuli (b) Attitude function 2. Self esteem (c) Verbal-nonverbal 3. Human Communicues cation Theory (d) Cognitive 4. Knowledge Dissonance Codes: (a) (b) (c) (d) (A) 1 2 3 4 (B) 2 4 1 3 (C) 4 3 […]
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Match List – I with List – II: List I- (Model) List II- (Theorist) (a) Model of Mass Communication process 1. Comstock (b) Cognitive Dissonance Theory 2. Ball-Rokeach & Defleur (c) Dependency Model of Mass Communication 3. Festinger (d) Psychological model of television effect 4. Maletzke Codes: (a) (b) (c) (d) (A) 2 3 4
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Identify the correct combination of Mass communication theories: (A) Hellical – Cultivation – Uses and Gratification – Agenda setting (B) Mathematical – Gate keeping – Propaganda – Hegemony (C) Post modernism – Westley and Maclean – Cultivation – Knowledge Gap (D) Cultivation – Uses and Gratification – Agenda setting – Cognitive Dissonance Correct Ans: (A)
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Leon Festinger advanced the idea of: (A) meaning paradigm (B) psychodynamic strategy (C) cognitive dissonance (D) knowledge model Correct Ans: (C) Explanation: Leon Festinger advanced the idea of cognitive dissonance, which is the psychological discomfort a person experiences when holding conflicting beliefs, attitudes, or values. According to this theory, individuals strive for internal consistency. When
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