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Cognitive

When media consumers search for knowledge as a motive, need

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When media consumers search for knowledge as a motive, the need becomes (A) Biased (B) Selective (C) Affective (D) Cognitive Correct Ans: (D) Explanation: When media consumers actively seek knowledge, their need falls under the cognitive category. This means they engage with media primarily to acquire information, enhance understanding, and expand awareness. Cognitive needs drive […]

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The element that distorts or disrupts a message being sent:

Leave a Comment / Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The element that distorts or disrupts a message being sent from a sender to a receiver is:  (A)  Cognitive (B)  Medium (C)  Noise (D)  Resonance Correct Ans: (C) Explanation: Noise, in the context of communication, refers to anything that disrupts the smooth transmission of a message between the sender and the receiver. It can distort

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