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When we prefer the simplest method for research, it is

Leave a Comment / MCQ (Question-Answer), Research Methodology, Sept 2013 (II), UGC-NET (Paper II) /

When we prefer the simplest method for research, it is called the principle of (A) Justice (B) limited partiality (C) Equal representation (D) Parsimony Correct Ans: (D) Explanation: The principle of parsimony states that researchers should prefer the simplest explanation or method when conducting a study. Instead of adding unnecessary complexity, this principle encourages efficiency, […]

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Editing in newspapers means the removal of _____ in writing.

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper III) /

Editing in newspapers means the removal of _____ in writing. (A) Articles (B) Fog (C) Atmosphere (D) Treatment  Correct Ans: (B) Explanation: Editing in newspapers plays a crucial role in ensuring clarity, accuracy, and readability. The term “fog” refers to unclear, confusing, or overly complex writing that makes it difficult for readers to understand the

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Assessing Newspaper Language and the Role of Technology

Leave a Comment / Dec 2010 (II), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper II) /

Assertion (A): The quality of newspaper language has improved enormously in recent years.  Reason (R): The new technology of communication is responsible for changes in media language.  (A) Both (A) and (R) are true.  (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is

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Which of is the correct explanation of 7C’s in communication? 

Leave a Comment / Communication, Dec 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Which of the following is the correct explanation of 7C’s in communication?   (A) Clarity, Content, Context, Continuity, Consistency, Credibility, Capacity of Audience.   (B) Clarity, Content, Context, Continuity, Consistency, Channel, Credibility.   (C) Clarity, Content, Context, Continuity and Consistency, Credibility, Channel, Capacity of Audience.   (D) Clarity, Content, Continuity, Consistency, Credibility, Channel, Capacity of Audience.   Correct Ans: (C)

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Theatre test is conducted to check the effects of a: 

Leave a Comment / Advertising and Marketing Communication, June 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Theatre test is conducted to check the effects of a:  (A) Campaign  (B) Service  (C) Advertisement  (D) PR Correct Ans: (C) Explanation: A theatre test evaluates the effectiveness of an advertisement. Researchers show advertisements to a live audience in a controlled environment, often resembling a theatre. They aim to measure how well the advertisement communicates

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In broadcast language, verbs are: 

Leave a Comment / Communication, June 2007 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

In broadcast language, verbs are:  (A) short and active (B) long and passive (C) long and active (D) short and passive Correct Ans: (A) Explanation:In broadcast language, professionals prioritize using verbs that are short and active. This practice ensures clarity, conciseness, and engagement, making the message easy for the audience to understand. Active verbs directly

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