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Brochures

Collateral category in ads doesn’t include

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Collateral category in ads doesn’t include Correct Ans: (C) Explanation:The collateral category in advertising includes printed or digital materials used to support a marketing campaign. These materials help businesses share product details, attract clients, and enhance branding. Items like product brochures, catalogues, and tradeshow handouts all fall under this category. However, the readership profile does […]

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Job press refers to

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Print Media, UGC-NET (Paper III) /

Job press refers to(A) Employment News(B) Government Press(C) Journalistic Writing(D) Commercial Printing Correct Ans: (D) Explanation: In the print media industry, the term “Job Press” holds a specific meaning that differs significantly from journalistic writing or public employment publications. Job Press specifically refers to the commercial printing sector. This sector produces a wide range of

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More white space on a printed page can be gained by reducing

Leave a Comment / MCQ (Question-Answer), Newspapers & Magazines, Sept 2013 (II), UGC-NET (Paper II) /

More white space on a printed page can be gained by reducing the number of (A) Stories (B) Columns (C) Advertisements (D) Pictures Correct Ans: (B) Explanation: White space plays a crucial role in print design, making pages less cluttered and more visually appealing. One effective way to increase white space is by reducing the

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The single sheet advertisements printed on one-side are known as

Leave a Comment / Advertising and Marketing Communication, June 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The single – sheet advertisements printed on one-side are known as (A) Brochures (B) Fliers (C) Leaflets (D) Posters Correct Ans: (B) Explanation: Businesses and organizations widely use fliers to promote products, services, or events. These single-sheet advertisements contain eye-catching visuals and concise text, making them effective for quick and direct communication. Since fliers are

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