broadcast journalism

The Subtle Power of Agenda-Setting in Television

Read the following passage and answer questions  The argument that news and other genres such as documentaries and current affairs straightforwardly transmit an obviously biased view of the world has been rejected in most quarters of media studies Nevertheless, while majority acknowledge that television has no overt, direct and unambiguous effects, research has focused on […]

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The Rise of Radio: A Revolutionary Shift in Mass Communication

Read the following passage and answer the questions Radio’s development over the years has been very much a function of its potential social usage as a medium. The arrival of phonograph, film and the ‘wireless’ all offered the reporter a tool for presentation that challenged existing communication of time and space, but this was not

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Mistake in news reading is known as

Mistake in news reading is known as Correct Ans: (A) Explanation: In broadcast journalism, maintaining accuracy and clarity is essential. However, mistakes can occur during live news reading, and professionals refer to these errors as fluffs. A fluff happens when a newsreader mispronounces words, stumbles over sentences, or loses track while reading. Since television and

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The broadcast style of writing demands the use of

The broadcast style of writing demands the use of (A) Golden words (B) Juicy words (C) Nickel Words (D) Iron words Correct Ans: (C) Explanation: Broadcast writing follows a unique style that ensures clarity, engagement, and accessibility. To achieve this, writers use nickel words—simple, concise, and easy-to-understand terms. This approach helps broadcasters deliver messages effectively

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Time angle is important in

Time angle is important in (A) Magazine copy (B) Feature stories (C) non-news copy (D) Broadcast copy  Correct Ans: (D) Explanation: The time angle is essential in broadcast copy because it ensures that news remains timely, relevant, and impactful. Since television and radio focus on immediate information delivery, journalists must prioritize current and breaking news.

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Which is the combination of sound bite and stand up?

Which of the following is the combination of sound bite and stand up? (A) Package (B) Talking heads (C) Voice-over (D) Supers Correct Ans: (A) Explanation: A news package is a pre-recorded and edited report that combines multiple elements to create a comprehensive news story. This format includes a sound bite and a stand-up, making

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