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attitude change

Consequences of communicated message get delayed, it is

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

When the consequences of exposure to a communicated message get delayed, it is known as ________. (A) exposure limit (B) deferred effect (C) restrictive limit (D) sleeper effect Correct Ans: (D) Explanation:The sleeper effect refers to a fascinating phenomenon in communication and psychology. It happens when a message does not immediately influence the audience but […]

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Attitude and Behavior in Advertising Psychology

Leave a Comment / Advertising and Marketing Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

 Assertion (A): An attitude is a learned pre-disposition to react to objects favourably or negatively, in advertising.  Reason (R): Normally attitude change has been seen as the precursor to behaviour (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)

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