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The correct sequence in the communication process is

Leave a Comment / Communication, Dec 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The correct sequence in the communication process is (A) Selection, attention, perception, retention (B) Attention, selection, retention, perception (C) Selection, retention, perception, attention (D) Perception, attention, selection, retention Correct Ans: (D) Explanation: The communication process moves through four essential stages that ensure a message reaches and influences the audience. These stages follow a logical sequence: […]

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Steps of Persuasion: How Persuaders Capture Attention

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Identify the correct sequence of the steps used by the persuader to get persuades to attend their messages (A) Need, attention, visualization, satisfaction (B) Satisfaction, visualization, need, attention (C) Visualization, need, attention, satisfaction (D) Attention, need, visualization, satisfaction Correct Ans: (D) Explanation: Persuasion is a strategic communication process that influences an audience’s beliefs, attitudes, or

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Stages of Information Processing Theory

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Find out the correct sequence of the stages identified in the information processing theory. (A) Attention, comprehension, acceptance, retention, action (B) Comprehension, acceptance, retention, attention, action (C) Attention, acceptance, comprehension, retention, action (D) Attention, action, comprehension, acceptance, retention  Correct Ans: (A) Explanation: The information processing theory explains how individuals receive, interpret, and respond to messages.

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The number of readers who recall seeing an advertisement:

Leave a Comment / Advertising and Marketing Communication, June 2005 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The number of readers who recall seeing an advertisement is termed as:  (A) Recall score (B) Memory score (C) Identification score (D) Noting score Correct Ans: (D) Explanation: – Advertisers term the number of readers who recall seeing an advertisement as the Noting Score. This metric measures the effectiveness of an ad by analyzing how

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